Corporate

WSPS.CA | 2022 Annual Report | 5 STRATEGY: ➜ For all workers and businesses across all sectors and segments: provide guidance, information, standardized resources, and best practices on-demand. RESULTS: Workplace Safety & Prevention Services is reaching more people than ever with a refreshed and improved WSPS.CA website; connecting users to OHS guidance, information, and resources. WSPS is also driving more online orders for those seeking to deepen their occupational health and safety knowledge. ➜ +27% Page Views ➜ +26% Resources Accessed ➜ +64% Online Orders ➜ +18% Overall Visitor Growth – Average across WSPS.CA RESULTS: WSPS continues to grow its digital content and self-serve products to reach more Ontario businesses. Accomplishments in 2021-22 have included: ➜ Established key partnerships and developed a strategic e-learning plan which includes the creation of e-courses and optimization of the digital customer experience E-courses offered over 2022-23 included 11 WSPS products and 139 partnered products, providing customers with learning on key topics. ➜ Developed digital content to increase health and safety awareness and provide businesses with flexibility and choice: Launched over 100 short Safety Tip videos for Ontario businesses and workers – Videos feature WSPS experts providing concise, actionable guidance relating to common health and safety questions. – Topics selected through consideration of Prevention System priorities, partner input, risk assessment and analysis insights, customer inquiries, and emerging issues. – The videos earned 13,783 views and 159,366 impressions in 2022-23. Promotion of the videos will ramp up in 2023-24. Established N E W channels to reach audiences where they are: – Launched 'Cultivating Safety: Protecting Your Farm's Greatest Asset' podcast through a media partner with an established agricultural audience. – Created more formalized content sharing agreements with Ontario Fruit and Vegetable Growers Association (OFVGA), Christian Farmers Federation of Ontario (CFFO) and the Ontario Federation of Agriculture (OFA), resulting in reaching an estimated 90% of the province's farming community through the organizations' digital platforms. – Expanded content sharing on LinkedIn platform targeting professional audience and saw company page followers increase by 69% during 2022/23 year. Developed framework for LinkedIn employee advocacy program to further amplify sharing of health and safety content to businesses and workers in 2023/24. * The refreshed website launched on Aug 21, 2021. All metrics compare FY 21/22 vs. 22/23 (Aug 21 to Dec 31).

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