WSPS.CA | 2022 Annual Report | 7
STRATEGY:
➜ Create direct, ongoing relationships with workers: connect directly with
workers through digital channels to provide practical and relevant OHS
suggestions and information.
RESULTS:
WSPS is delivering important occupational health and safety messages to more
people each year via social media channels. Of note, more young workers are
being reached than ever before though channels popular with young audiences.
➜ Instagram ("Safe for Work" initiative):
– Followers
+119%
– Reach
+58%
➜ Overall Follower Growth: +39% across all social media channels
(Twitter, Facebook, LinkedIn, Instagram, YouTube)
*All metrics compare January 2022 to January 2023.
The "Safe for Work" campaign uses Instagram to reach young workers. Other channels are used to reach all
audiences WSPS serves including workers, supervisors, and business owners.
