INFLUENCERS
13 | WSPS.CA/AnnualReport
Reaching young people in the skilled trades
A strong partnership with Skills Ontario is paving the way for WSPS to spread the safety
message to a large group of young people. For the second year in a row, WSPS participated
in the Skills Ontario competition, which was held in Toronto in May 2019. The event is Canada's
largest skills competition, with 2,400+ competitors in 68+ trades and tech categories. WSPS
sponsored the Young Women's Conference and the First Nations, Metis & Inuit Conference,
reaching out to participants about staying safe on the job.
The relationship became even richer in 2020. WSPS presenters began facilitating virtual
health and safety training for 12 and 17 year-olds at Skills Ontario's Virtual Skills summer
camps across Ontario. Early feedback shows that 84% of those who completed a survey
rated the sessions at 4 or more out of 5 and 97% would recommend the training to a
camp friend.
6
DID YOU KNOW that WSPS employees and volunteers help
young people learn about farm safety at agriculture events
across Ontario? Here is WSPS' Clint Brown educating
students at the International Plowing Match in Verner in
September 2019.
WSPS' Desiree
D'Souza shares
safety tips with
attendees at the
2019 Skills Ontario
Young Women's
Conference
5
This range was determined by taking the viewership average of 3 videos (1 month old) of each influencer and applying
their average Canadian viewership to each result.
6
Based on a 25% survey completion rate, data from July 6, 13 and 20, 2020
