Prevention System Updates

Bring Safety Home: New Awareness Campaign Aims to Reduce Injuries to Young Workers

Release Date:  Apr 15, 2016

MISSISSAUGA: April 15, 2016 - A new awareness campaign announced today by Workplace Safety & Prevention Services (WSPS) targets the parents, friends, relatives, coaches, teachers and other support networks of young people as a way to make work safer for Ontario's youth.

Speaking at the 2016 Annual Conference of Ontario Federation of Home and School Associations, Elizabeth Mills, President & CEO, WSPS, told delegates that new and young workers are three times more likely to be injured during their first month on the job than any other time. "The sole objective of the Bring Safety Home campaign is to engage parents and other influencers in a dialogue to increase awareness about young worker safety so they, in turn, can have candid conversations with the young people in their lives about the risks they face every time they go to work," said Mills.

"Showcasing this campaign at this conference, even before the official launch, was very important to us because you are the people we hope will join us in our mission. We hope you will see the value in engaging our youth in this new approach to a very important discussion," Mills continued.

Young worker safety is a challenging issue to address as it's rarely at the forefront for the general public. According to statistics from the Ontario Ministry of Labour, 15 young people between the ages of 15 and 24 were fatally injured in Ontario workplaces between 2009 and 2014.  "With this campaign, we hope to encourage Ontarian's to take active, real-world steps to protect young workers from injuries, illnesses and fatalities on the job," added Mills.

"I am delighted to lend my support to the Bring Safety Home campaign," said Kevin Flynn, Ontario Minister of Labour. "Ontario's youth are the leaders of tomorrow and it's our responsibility to make sure they are safe as they learn skills in their first jobs that will set them up for future success. I hope we'll all have these conversations with the young people in our lives to increase awareness of young worker safety."

Bring Safety Home, a web-based and social media driven initiative, will feature highly visual digital content such as blogs, videos and other social media posts. As opposed to being prescriptive, the campaign is all about starting safety conversations, truly listening to the insight young people can share about their work experiences and offering guidance and support.

Bring Safety Home will officially launch in June 2016.

About Workplace Safety & Prevention Services

WSPS is a leader in providing impactful risk management solutions that drive lasting business success for our customers. WSPS offers unparalleled health & safety expertise, insight and solutions for creating healthy work environments where employees thrive and businesses prosper.

A dynamic $43-million organization servicing 162,000 member firms, WSPS is primarily focused on the agricultural, industrial/manufacturing and service sectors. A key player in the Ontario occupational health & safety system, WSPS brings together community and business leaders to influence positive change to create a safer and more profitable Ontario. For more information about WSPS, visit wsps.ca.

Contacts:

Brian Mason at brian.mason@wsps.ca or 905-614-1400 ext. 2456